RESEARCH
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Renovating your voice of the customer program
Renovating your voice of the customer program
Voice of the customer (VoC) programs are essential to any customer experience effort. In recent years, VoC efforts have continued to expand and support their organizations; however, going forward they will need to adapt to significant changes in data sources, technology, operational pressures, and consumer behavior.
This report was originally published by Temkin Group prior to its acquisition by Qualtrics in October 2018. It has been reformatted, but no substantive changes have been made to the content.
In this report, you'll learn
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- The Six Customer Insight Trends that will resape VoC programs: 1) Deep Empathy, Not Stacks of Metrics; 2) Continuous Insights, Not Periodic Studies; 3) Customer Journeys, Not Isolated Interactions; 4) Useful Prescriptions, Not Past Descriptions; 5) Enterprise Intelligence, Not Customer Feedback; and 6) Mobile First, Not Mobile Responsive.
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- Examples of best practices that exemplify innovative VoC practices across each of the trends.
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- How to drive change through three distinct stages to lay the groundwork for VoC innovation.
- How to drive change through three distinct stages to lay the groundwork for VoC innovation.
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