RESEARCH
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ROI of Customer Experience, 2025

As part of Qualtrics XM Institute 2024 Global Consumer Study, 23,730 consumers evaluated their recent experiences across 20 industries. 

 

They rated their satisfaction and likelihood to trust, recommend, and purchase more after these experiences. 

 

In this report, we analyze the relationship between their satisfaction and intended loyalty.

In this report, you'll learn
    • The correlation between customer satisfaction and intended loyalty behaviors
    • How this relationship varies by country
    • How satisfaction yields varying loyalty across industries
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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