RESEARCH
_

The State of Customer Experience Management, 2025

As part of XM Institute’s 2025 Customer Experience practitioner study, we asked practitioners from organizations with 1,000 or more employees about the composition and responsibilities of their CX programs, obstacles to their success, how well they connect their work to business outcomes, and their usage of AI-powered tools. 

In this report, you’ll learn
    • Common elements of CX programs
    • The stages of CX maturity most organizations are in today
    • The top obstacles to CX management success
    • Popular AI tools and actions according to CX practitioners
The world’s top brands trust Qualtrics to deliver breakthrough experiences
Related Content
_

Explore more resources

eBook_

2025 Global Consumer Trends Report

eBook_

Special report: Building consumer trust in 2025

Webinar_

The consumer trends shaping 2025