RESEARCH
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The state of customer experience management, 2022

To understand the current state of customer experience (CX) management, Qualtrics XM Institute surveyed 168 CX practitioners at companies with 1,000 or more employees about their organizations’ CX efforts and asked them to complete our CX Competency & Maturity Assessment.

In this report, you'll learn
    • CX is a top priority
    • Organizations are planning to expand into new CX technologies
    • Organizations are in the early stages of CX maturity
    • CX leaders business outcomes benefit more from their CX programs
    • CX laggards lack strong CX leadership
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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