RESEARCH
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The state of employee experience management, 2025

As part of Qualtrics XM Institute’s Q2 2025 employee experience practitioner study study, we asked practitioners about the composition of their teams, top priorities and obstacles to success, and their involvement in AI (artificial intelligence) implementation in their organization.

From their responses, we found that
    • The top objectives for HR leadership and EX teams
    • The top obstacles to EX success
    • Which factors are creating the most uncertainty for organizations
    • HR’s level of participation in AI implementation efforts
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