RESEARCH
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Experience management trends 2024

As part of Qualtrics XM Institute’s Q1 2024 Experience Management (XM) Professionals Study, we asked hundreds XM professionals about their planned XM investments, 2024 employee and customer experience priorities, and expected future usage of XM technologies.

In this report, you'll learn

  • Two-thirds of organizations are in the second or third stage of XM maturity

  • Trust is growing in importance, but many organizations still don't measure it

  • Organizations are investing more in XM technology and less in XM consultants

  • Those with higher XM ambition also enjoy stronger business results

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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