RESEARCH
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XMI Customer Ratings – Consumer NPS®, 2025

Net Promoter Score® (NPS®) remains one of the most widely used metrics for measuring customer loyalty — but knowing your score is only half the battle. To help organizations evaluate where they stand, the Experience Management Institute benchmarked 371 companies across 23 industries.


In this report you'll learn
    • How NPS performs across 23 industries
    • How NPS varies by age and industry
    • How NPS has changed since 2023
The world’s top brands trust Qualtrics to deliver breakthrough experiences
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