Today's reality
Research bottlenecks
Traditional research takes 12+ weeks from design to insights, causing missed opportunities and delayed strategic decisions in fast-moving markets.
Unpredictable costs
Opaque panel pricing and complex vendor relationships create budget surprises and limit research scope when you need insights most.
Limited audience reach
Hard-to-reach segments and specialized audiences require multiple vendors, inflating costs and creating security risks for sensitive projects.
With Qualtrics
Audiences
you can
- Get insights fast – Choose synthetic responses for instant validation or human panels for rapid fielding based on your project needs
- Control research costs – Lock in predictable pricing with credit-based subscription that covers both methodologies
- Access any audience globally – Reach specialized segments through 30+ panel partners covering 200+ markets and synthetic audience capabilities
- Trust your data – Rely on scientifically validated synthetic responses and proven human panel quality
- Optimize every study – Select synthetic respondents, human samples, or hybrid approaches with expert guidance for maximum impact
Choose your approach for every study
Match methodology to research goals with complete flexibility. Use synthetic responses for fast concept screening, human panels for high-stakes validation, or blend both approaches for comprehensive insights that balance speed with authenticity.
- Synthetic panels for rapid hypothesis testing
- Human samples for critical decision validation
- Hybrid approaches for maximum confidence
Eliminate research budget surprises
Transform unpredictable research spending with our transparent credit-based subscription. Lock in multi-year rates, gain full budget visibility, and reduce panel costs by up to 50% compared to traditional sample procurement.
- Predictable credit-based pricing model
- Multi-year rate protection
- 50% cost reduction potential
ebook_
Synthetic data for business: 4 use cases to smarter research & growth
Learn how to pilot synthetic data in your research practices, enhance trend detection and concept testing, and accelerate product research with more efficient testing methods.
Access any audience, anywhere, on-demand
Reach specialized segments without recruitment constraints through our global human panel network and synthetic audience capabilities. Target competitor customers, niche B2B audiences, and international markets seamlessly.
- 30+ global panel partners covering 200+ markets
- Synthetic audience simulation
- No recruitment limitations
Confidence in every data point
Trust insights from our scientifically validated synthetic respondents rooted in 25+ years of Qualtrics research expertise and trained on millions of authentic human responses. Transparent methodology and continuous refinement ensure research integrity.
- Four-step validation framework
- Continuously trained on millions of human responses
- Published methodology transparency
It's all in the why…
It's all in the why…
The true value of synthetic data isn’t just in replicating what we’re already doing with human panels. It’s about going deeper, because we have a lot of new opportunities here.
Senior Researcher
50%
Decrease in research costs by eliminating panel recruitment fees for exploratory research phases
Upgrade your programs with flexible, scalable plans
Upgrade your programs with flexible, scalable plans
Synthetic audiences FAQs
How accurate are synthetic responses compared to human panel data?
Our synthetic respondents undergo rigorous four-step validation (Generalization, Data Shape, Diversity, Transferability) and are trained on data from millions of real human responses.
Can I combine synthetic responses with human panel data?
Yes. Our solution offers complete flexibility to use 100% synthetic respondents, 100% human samples, or blended approaches for each project. Our dedicated Value Managers provide expert guidance on the optimal methodology for your specific research objectives.
How does credit-based pricing work?
Our subscription uses a simple credit system that tracks usage across both synthetic responses and human panel samples. Credits provide predictable, locked-in pricing that eliminates surprises and can reduce research costs by up to 50% compared to traditional CPI-based panel pricing.
What audiences can I reach with this solution?
Access any audience globally through our network of 30+ human panel partners covering 200+ markets, plus synthetic audience capabilities (Coming soon: U.S. GenPop - English). This includes hard-to-reach segments, competitor customers, international markets, and specialized B2B audiences without traditional recruitment constraints.
How is my intellectual property protected?
Our solution enables secure concept testing through synthetic panels that protect sensitive information during early-stage validation. Our privacy-first approach ensures IP protection while gathering the insights you need to innovate confidently.
When should I use synthetic vs. human responses?
Use synthetic responses for early concept testing, rapid hypothesis validation, and when speed is critical. Choose human panels for high-stakes decisions, regulatory requirements, or when stakeholders need traditional validation. Blend both for comprehensive insights that combine breadth and speed with human depth.
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