Make every experience effortless
Uncover usability issues and validate designs early to deliver seamless, effortless experiences users trust.
The world's
best brands
choose
Qualtrics
Today’s reality
Resource constraints vs. quality demands
Limited budgets and teams must deliver extensive, in-depth UX research to meet today's product development standards.
Higher standards for user experiences
Users expect seamless, intuitive experiences and will abandon products that don't deliver immediately.
Pressure to ship faster
Product teams need UX insights quickly, but research timelines haven't kept pace with development cycles.
With Qualtrics
User Experience Research
you can
- Conduct moderated and unmoderated user testing at scale - Run live sessions and self-guided tests to capture user behavior across any interface or prototype
- Scale UX insights with AI-powered video and sentiment analysis - Turn user feedback into product recommendations using automated analysis of behaviors and emotions
- Recruit and manage UX research participants instantly - Access your customer base and external panels to find the right users for usability tests, user interviews, and design validation
Find and manage the right users for any study
Connect with your existing customers or access external participant pools to recruit users that match your research requirements.
- Recruit participants directly from your customer base using targeted criteria and automated screening for relevant user profiles
- Access qualitative research panels or manage your own participant community through our integrated participant portal
- Manage participant scheduling, communications, and compensation automatically to streamline the research process and improve show rates
Conduct comprehensive studies on one platform
Run research methods from moderated user testing to card sorting in a single integrated platform.
- Run usability tests, user interviews, tree testing, and card sorting without switching between different tools or platforms
- Integrate with existing product development tools to centralize UX data and streamline workflows across design and research teams
- Support both moderated live sessions and unmoderated self-guided testing with flexible recording and analysis capabilities
Analyze video and audio feedback with AI
Capture user emotions and behaviors through video recordings, then identify sentiment and surface key insights instantly.
- Record user sessions with video and audio capture that documents facial expressions, emotions, and verbal feedback during testing
- Analyze user sentiment and behavior automatically using AI that identifies frustration points, confusion, and positive reactions
- Create customizable video highlight reels that showcase key moments and findings for stakeholders and product teams
ebook_
5 ways to modernize your research with AI
Researchers can leverage advanced AI tools like never before. With the right technology in your toolkit, you can streamline and scale your research and get from data to actionable insights in no time.
Hear from organizations redefining their market research
Hear from organizations redefining their market research
The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date, We can share insights across our ops, finance, culinary and tech teams to more deeply understand what people love about our food and ensure that our guest experience both in stores and over digital channels like our app and website meets and exceeds their expectations
Sr. Director Consumer Insights and Action
30%
increase in likelihood to recommend
Upgrade your programs with flexible, scalable plans
Upgrade your programs with flexible, scalable plans
User Experience Research FAQs
What does the Qualtrics User Experience Research solution do?
Our solution brings together comprehensive user testing capabilities and rich user insights in one powerful platform — giving you everything needed to create exceptional experiences. Transform how you understand and improve your products by capturing authentic user interactions and feedback.
What features make UX research easier?
Whether you're running moderated sessions or scaling unmoderated testing, our integrated dashboard puts all your research tools and results in one place - making UX research much easier. Get straight to meaningful insights with customizable surveys, video feedback capture, and AI-powered analytics that surface key themes automatically.
Why choose an all-in-one UX research platform?
So you can stop jumping between disconnected tools and start seeing the complete picture. By bringing qualitative and quantitative research together in one platform that integrates seamlessly with your existing systems, you can scale research effectively, break down silos, and turn insights into action faster.
How does this solution help with usability testing?
Our solution understands exactly how users interact with your products and pinpoints opportunities to optimize the user experience. Run both moderated and unmoderated tests to measure task completion, identify friction points, and validate design improvements — all from one intuitive platform.
How does it handle feedback collection and analysis?
While you gather rich user feedback through surveys and video, our AI-powered analytics uncover the insights that matter. Create compelling highlight reels, track key metrics, and visualize trends in real-time through interactive dashboards that combine qualitative and quantitative data.
Does Qualtrics support accessibility testing?
Absolutely. You can build products that work for everyone by systematically evaluating accessibility. Collect targeted feedback from diverse user groups, benchmark against standards, and identify concrete ways to make your experiences more inclusive.
More strategy & research solutions
XM for