How Kerry Foods can conduct 60% more research in-house

Kerry’s global food industry customers demand incredibly specific consumer research, and they expect answers fast. To get ahead of the competition, Kerry’s consumer insights team needed a solution that was versatile, responsive and powerful, with the ability to scale globally.

Big brands expect first-class service. With the insights we get through the Research Services team, we’re able to give them a USP nobody else can offer.

EIMEAR O'DONNELL, ASSISTANT MARKETING MANAGER

HOW KERRY CLOSED THE EXPERIENCE GAP

CONCEPT TESTING – WITH LASER FOCUS

When you’re developing new concepts for a specific market segment, you need precise real-world insights, not general trends. Kerry can leverage online panels sourced through the Qualtrics Research Services team to get real data on different concepts and receive accurate, high-quality results quickly.

ADVANCED MARKET KNOWLEDGE AT EVERY LEVEL

Kerry has access to a dedicated Research Services account team with in-depth knowledge of their goals, their industry and their competitive landscape. As a result, their customers benefit from exceptional speed and research quality.

FIRST-CLASS SERVICE FOR EVERY CUSTOMER

It’s not just Kerry’s biggest customers that expect world-class consumer insights and research – and with Qualtrics, Kerry is now able to deliver them for start-ups and SMEs who may not have the same in-house resource.

We really value having a dedicated advisor who is quick to respond, highly knowledgeable and proactive about improving our business.

EIMEAR O'DONNELL, ASSISTANT MARKETING MANAGER

50%

faster survey set up compared to previous outsourced vendor

60%

increase in the volume of research being conducted in-house

Kerry’s customers are seeing the benefits of their market research

WHY QUALTRICS?

PROJECTS UP AND RUNNING IN HOURS, NOT WEEKS

Qualtrics Research Services can set up and implement a survey on exceptional time-scales, and if a survey panel is required, the team needs minimal briefing to make it happen.

PARTNERSHIP, NOT JUST PRODUCTS AND SERVICES

Qualtrics Research Services team make it their mission to know Kerry’s industry inside out. They work closely with the consumer insights team on a partnership basis, offering advice, guidance and proactive suggestions.

DO MORE, SPEND LESS

Having a dedicated partner with existing knowledge of Kerry’s business, combined with the power and agility of the Qualtrics platform, means a smoother, simpler process that cuts down costs, as well as timelines.

Kerry is responding to consumer demand for real ingredients with better, more authentic and nutritious taste experiences. With over 40 years’ experience and 24,000 staff on six continents, Kerry has a renewed focus on Taste & Nutrition where the science of taste merges with the science of nutrition. Kerry combines a deep understanding of taste with in-depth knowledge of people, culture, life stage and daily nutritional needs.