Customer Experience

The future of customer experience, at the world’s largest CX event

Join customer experience leaders and industry experts from around the world for the inside track on creating breakthrough customer experiences


  • Learn from the brightest minds in CX with exclusive sessions from Bruce Temkin and the XM Institute, Gartner & IDC
  • Hear from CX leaders at the world’s biggest brands including Peloton, Urban Outfitters, American Express and Cirque du Soleil
  • Get hands-on with the technology innovations driving breakthroughs with live demos and walkthroughs
  • Hone your team’s skills with Experience Basecamp – a one-day practical training course led by Qualtrics experts

60+ Breakthrough Sessions

The journey to consumer obsession

Charles Cassar //
Director of Digital Customer Experience

It started with digital experience, and ultimately changed the mindset of the entire company. See how adidas’ program grew into a company-wide customer obsession.

Perfecting art through data science

Sheila Morin //
Chief Marketing & Experience Officer

Ludovic Begue //
Director, Data Science & Consumer Insights

Cirque du Soleil started with street performers in Canada and moved on to redefining circus art. Learn how their art anchors the experience, and data science perfects it.

The challenger mindset

Brad Olson //
SVP, Member Experience

Peloton changed the game by sweating the Member Experience to deliver breakthrough moments. Find out how it has driven Peloton’s meteoric rise to disrupt the fitness industry.

Customers first, not channels

Tracey Strober //
Global CX

Caitlin Szpakowski //
Customer Experience Manager

Your customers don’t care what channel they use, they just want breakthrough experiences. Hear how Urban Outfitters is making every moment matter, whatever the channel.

CX- A grassroots movement

Luis Angel-Lalanne //
VP, Customer Listening

Neil Pirie //
VP, Enterprise Strategy

Find out how to get your frontline fired up and your boardroom bought in on enterprise-scale CX with American Express.

We have metrics — now what?

Beth Ard //
VP, Customer Experience

Hear how CenturyLink went from simply staring at the numbers to creating breakthrough moments for their customers by driving action across the entire organization.

Breaking out of boxed software

Melissa Schmidt, PhD //
Director of Research

When the market shifts beneath you, you need to respond — and fast. Learn how Autodesk put the digital experience at the heart of its shift from boxed software to a truly modern digital platform.

Delivering for customers AND employees

Robyn Gilson //
SVP, Customer Experience

Sharon Hoeting //
VP, Voice of Customer

U.S. Bank designs every experience with two audiences in mind: customers and employees. Find out how bringing it together in a single XM program is delivering breakthrough experiences.

Qualtrics XM

X4 Will Return in 2021

We recently announced our decision NOT to host X4 in 2020 to ensure the safety and wellbeing of attendees, partners, and our employees. However, X4 WILL BE BACK AND BETTER THAN EVER in fall 2021. We can’t wait to host you again in Salt Lake City.

If you have any questions, please check out our FAQs for more information.

In the absence of X4 this year, we are celebrating the ways customers are using Qualtrics to change the way they work. We’ve launched a new digital event series on that highlights the innovative ways the world’s best brands are taking action to find a new, better way forward.

Explore All Sessions

Experience more at X4


Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.

Three nights of epic entertainment

The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!

Expand your

Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.

5 For The
Fight Night

Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.

XM Basecamp

This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.


Get more out of X4

Become an X4 Insider and be entered to win VIP concert seating

Thank You


Earlier this year, we postponed X4 to ensure the safety and wellbeing of attendees, our partner ecosystem and all employees. As we’ve continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4 in 2020.

However, X4 WILL BE BACK BETTER THAN EVER next year. We can’t wait to host you again in Salt Lake City in Fall 2021.

We are still confirming exact dates and speakers and should have more information to share in the beginning of 2021.

We received overwhelming feedback from many attendees requesting to continue to hold X4 as a live event, rather than converting it to a digital event. Since hosting any live event in 2020 is problematic due to COVID-19, we’ve decided to host X4 as a live event next year.

Even though we won’t be running X4 this year, we’re excited to share the innovation that has happened in XM over the past year––from new products and use cases to new innovative ways customers are leveraging XM to drive change and improvements. To celebrate the ways customers are using Qualtrics to change the way they work, we’re launching a new digital event series on that highlights the innovative ways the world’s best brands are choosing to change the game and work different––those choosing to go beyond surviving and instead bouncing back with solidarity and commitment to a better future. Join us on August 12 as we rewrite the playbook for how brands interact with their customers and employees. Register for WorkDifferent today.

After July 17, you can expect a refund confirmation email. Refunds will begin processing shortly after and you will receive the full amount back on your original credit card in the first couple weeks of August. If you did not pay via credit card, we’ll be in touch via email after July 17 to confirm refund details.

For cancelled and expired cards, the bank will typically redirect the refund to your new or replacement card. If you do not have a new card, the bank will usually send the refund directly to the bank account, so no action is required from you. If you have any concerns, please reach out to the team at for additional information.
We will be in touch via email after July 17 to confirm refund details for you if you paid via invoice or any method other than credit card.
X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:
  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization
The Summit Pass is $1799 and includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food. You can also add on XM Basecamp Live Training for an additional $499.
All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.
Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center. Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.
No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at
Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.
Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.
Contact and we’ll be happy to answer your questions.
Thank you for your interest! Unfortunately we are no longer accepting speaker applications for X4 2020.
As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.