XM Institute

The ideas shaping the future of
Experience Management.

Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.

XM Data and AI
eBook

Experience is the future of business

Article

$3 Trillion is at risk due to bad customer experiences in 2026

eBook

2026 Global Employee Experience Trends

Article

How building social capital transforms healthcare

Article

Five Leadership Principles for Truly Driving More Diversity and Inclusion

Article

Use the Human Conversational Model to Create Engaging Contact Center Interactions

Article

How do you engage employees? Adopt the five I’s

Article

Tapping into the six traits of human beings during a crisis

Article

The two ultimate questions for XM metrics

Article

5 stages to evolving your CX program through the maturity model

Article

Five Recommendations for De-Emphasizing Benchmarking

Article

The Human Experience Cycle

Article

What’s All This About X- and O-Data?

Article

Want Loyal Customers? Start Talking About Their Emotions!

Article

Nine recommendations for NPS

Article

Seven Stages to a Data-Centric Mindset