Emily Geisen

Sr. Experience Management Scientist

Author Bio

Emily Geisen in a Senior Experience Management Scientist at Qualtrics, focused on improving data quality and reducing respondent burden.

Attributed articles

A thoughtful woman holding a tablet and looking off-camera, representing a customer engaging deeply with a conversational survey.

Article

Adaptive Follow-Ups: What your customers meant to say

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A group of colleagues sitting around a table review and point to various printed market research statistics, charts, and data visualizations.

Article

Market research: Definition, types, and analysis

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Person filling out a survey

Article

4 tips for preventing drop-offs in surveys

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Mixed methods research: Combining qualitative and quantitative data

Article

Mixed methods research: Combining qualitative and quantitative data

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Tree testing feature image

Article

Tree testing 101: Elevating your user experience

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Female employee completing pulse survey on smartphone.

Article

Improve data quality by using a commitment request instead of attention checks

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Hands holding glowing sound wave visualization symbolizing audio communication

Article

Tips for measuring behavioral frequency

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social desirability bias

Article

How to Ask Sensitive Survey Questions

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