A dark-haired woman with her hair pulled up, smiling warmly, wearing glasses and a white, button-up collared shirt.

Frances Chen

Product Marketing Manager, Qualtrics

Author Bio
Frances is a Product Marketing Manager at Qualtrics, where she focuses on helping organizations turn customer, market, and research insights into confident business decisions. She partners closely with customers and cross-functional partners to understand how AI is reshaping research, how enterprises can adopt it with trust, and what it takes to make rigorous insights more accessible and actionable at scale. Her work sits at the intersection of product strategy, customer insight, and go-to-market storytelling.

Attributed articles

Article

Why research is your missing piece to prioritize customer experience improvements