Karen Goldstein profile picture

Karen Goldstein

Author Bio
Karen brings over 25 years of experience in B2C and B2B research, cultivating deep experience in Innovation research methods and tools.

Attributed articles

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Understanding geographic segmentation and its drawbacks

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What is psychographic segmentation? A beginner’s guide

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The definitive guide to focus groups

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Kano analysis: The kano model explained

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What is design research methodology and why is it important?