Karen Goldstein

Author Bio

Karen brings over 25 years of experience in B2C and B2B research, cultivating deep experience in Innovation research methods and tools.

Attributed articles

Understanding geographic segmentation and its drawbacks

Article

Understanding geographic segmentation and its drawbacks

Learn More

People picking up slices of a pie to demonstrate the concept of segmentation.

Article

What is psychographic segmentation? A beginner’s guide

Learn More

Woman leading a focus group indoors

Article

The definitive guide to focus groups

Learn More

Hand chooses wooden cube with happy smile face emoticon icon.

Article

Kano analysis: The kano model explained

Learn More

Close up ux developer and ui designer brainstorming about mobile app interface wireframe design on table with customer brief and color code at modern office.Creative digital development agency

Article

What is design research methodology and why is it important?

Learn More