Ken Coleman

Ken Coleman is a communications authority with deep experience building category-leading brands, scaling multi-channel audiences, and creating messaging that drives growth. His leadership background spans marketing, media, live events, publishing, and large-scale campaigns—equipping him with a distinctive blend of creation, execution and optimization skills to implement strategy across brand awareness, product narrative, demand creation and customer acquisition.

Ken has led marketing initiatives across brand architecture, advertising, media strategy, product launches, and rebranding efforts. He has directed both grassroots activation and donor relationships for campaigns, managed one of the nation’s top speaker bureaus, and built multimedia platforms that drive sustained audience engagement and revenue growth. 

Ken has led cross-functional teams spanning product marketing, content marketing, branding, social media, and campaign execution—driving alignment from positioning and ideal customer profile definition through launch and optimization. He has produced more than 20 large-scale conferences reaching over five million attendees, overseeing naming, theme development, creative experience, content architecture, demand generation, and sponsor monetization. 

He has written three best-selling books in a competitive thought leader category and as host of Front Row Seat, The Ken Coleman Show and co-host of The Ramsey Show, Ken has coached over 15,000 professionals live and interviewed over 1,000 high profile leaders and achievers across industries. He has built and performed on high-engagement media platforms that are category leaders. He offers a clear understanding of audience behavior, storytelling, and market sentiment—critical capabilities for shaping category narrative and positioning in a competitive SaaS landscape.

Ken has a deep understanding of experience design that connects message clarity with market momentum. His approach integrates data, human behavior, and disciplined execution to strengthen category leadership, translate vision into pipeline and revenue impact to drive sustainable growth. At Qualtrics, Ken would align brand, product marketing, and demand generation around a unified narrative—connecting experience data to measurable business outcomes.