Showing the power of great experiences behind every business outcome

Jul 10, 2026

Ken Coleman has been appointed Senior Vice President, Marketing, where he will lead Qualtrics' global marketing organization to help further establish the XM category in the AI era. He will focus on elevating the Qualtrics brand through storytelling centered on customer impact and best practices. 

Ken brings deep expertise building category-leading brands, scaling multi-channel audiences, and creating messaging that drives awareness, engagement, and growth. 

A three-time bestselling author, Ken has produced large-scale conferences for millions of attendees, and interviewed over 1,000 high-profile leaders while building influential media platforms.

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Ken Coleman SVP

Throughout my career, I’ve always focused on meeting people where they are and helping to make a positive difference in their lives.

I've had the privilege of listening to and coaching tens of thousands of individuals and leaders as they shared their deepest fears, doubts, failures, and hopes. I've sat across from notable people whose success has inspired millions. Along the way, I've built communities that brought people together and shaped brands that earned trust and loyalty.

Through it all, I learned that success was never just about providing helpful information. It was about creating connection. That kind of connection that made people feel seen and heard, gave them confidence that change was possible, that reminded them of their value and potential.

That's what drew me to Qualtrics. At its core, Qualtrics helps organizations close the Experience Gap by enabling them to create better experiences for their customers, employees, and patients. In many ways, it's the same work I've always cared about, now scaled through some of the world's leading brands.

As AI changes the world around us, experience management has never been more important. The opportunity ahead is to demonstrate how the organizations that succeed will be those that understand people well enough to act on what matters to them before it’s too late.

Today, experience is the business. Great experiences drive growth, increase efficiency, strengthen trust, and build relationships where everyone is treated the way they deserve and want to be.

We'll bring this focus to everything we do, because when organizations create experiences that genuinely improve people’s lives, everyone benefits.