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Luke Williams

Senior Vice President & Senior Principal XM Catalyst of the XM Institute

Author Bio
Luke Williams, is a Senior Vice President & Senior Principal XM Catalyst at Qualtrics' XM Institute. Luke Williams is an award-winning CX practitioner and a researcher, speaker, and thought leader at Qualtrics.

Attributed articles

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How to Find and Fight Bias in Your X-Data

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Five Guiding Principles of Customer Recovery and Closing the Loop

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Metrics: Recipes for Proving ROI and Elevating XM

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The Four Causes of Customer Churn and What to Do About Them

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In conversation with Matt Dixon: Use unstructured data to give your CX program the edge it needs

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What’s the Right Mix of O-Data and X-Data?

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Three Analytical Tools That Every XM Leader Should Understand