Luke Williams
Senior Vice President & Senior Principal XM Catalyst of the XM Institute
Author Bio
Luke Williams, is a Senior Vice President & Senior Principal XM Catalyst at Qualtrics' XM Institute. Luke Williams is an award-winning CX practitioner and a researcher, speaker, and thought leader at Qualtrics.
Attributed articles
Article
Existing metrics aren't enough for customer-centric strategy
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How to Find and Fight Bias in Your X-Data
Article
Five Guiding Principles of Customer Recovery and Closing the Loop
Article
Metrics: recipes for proving ROI and elevating XM
Article
The Four Causes of Customer Churn and What to Do About Them
Article
In conversation with Matt Dixon: Use unstructured data to give your CX program the edge it needs
Article
What’s the Right Mix of O-Data and X-Data?
Article