Will Webster profile picture

Will Webster

Co-founder at interlude

Author Bio
Will Webster is the co-founder of the employee wellbeing tool Interlude. With over decades of experience writing for some of the largest brands, he is a skilled copywriter passionately writing in his free time.

Attributed articles

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Market research: Definition, types, and analysis

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Your ultimate guide to brand experience

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Tools for AI market research: Turn data into insights

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Using AI for brand research, strategy & analysis

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Candidate experience: Definition & best practice guide

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The 4 market research trends shaping 2026

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10 essential UX research tools for 2026

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HCAHPS surveys: Why they're used and how to improve scores

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100+ research topics for STEM & social sciences

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The ultimate guide to decision intelligence (DI)

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How to use big data in market research

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Using website heatmaps to uncover UX issues