Become iconic
Monitor brand health, conduct effective ad testing, and derive invaluable insights for strategic growth. Qualtrics brand research tools sort the iconic brands from the also-rans.
The world's
best brands
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Qualtrics
The pressure is on
brand leaders to deliver
Drive market share and revenue
Strategically analyse market trends and consumer behaviour to stay ahead of the competition.
Understand holistic brand health
Get a real-time, comprehensive view of brand performance across all data sources.
Maximise marketing ROI
Replace gut-feel decisions with data-driven insights to fuel marketing strategies.
With Qualtrics Brand & Communication Research you can
- Make decisions at the speed of business with an end-to-end system, dynamic dashboards and built-in analytics – not static reports
- Get the full picture of your brand health by integrating critical data such as unsolicited feedback from search and social, as well as your customer experience data sets
- Reach your goals efficiently with the ability to prioritize and understand the ROI on your tactics
- Get started quickly with automated processes from survey to dashboard, and a flexible support model
Meet disruption head-on with a platform that drives action
With 67% of consumers influenced by online sentiment, brand tracking becomes an essential process. We’ll help you identify reputational trends that spark proactive engagement, with automated feedback collection and AI-generated next steps built to foster customer loyalty and retention.
- Gain immediate insights into brand perception with real-time analytics to pivot strategies quickly
- Visualise key metrics at a glance with custom dashboards to drive informed decision-making efficiently
- Leverage AI for sentiment analysis to understand customer emotions and refine your messaging effectively
Amplify authentic customer conversations
Encourage positive sentiment with intelligently-timed feedback surveys, post prompts, and review incentivisation. With Qualtrics, you’ll boost brand recognition, improve your search ranking, and drive traffic to your business.
- Gather insights that spark genuine conversations and drive engagement
- Visualise customer journeys and enhance meaningful interactions
- Leverage text analytics to extract authentic voice from reviews and refine your messaging for maximum impact
research
2024 Market Research Trends
Advances in artificial intelligence (AI) have dramatically expanded the speed, efficiency, and scale of research capabilities, giving businesses the data they need to make smarter, effective business decisions.
We spoke to more than 3,000 researchers in 14 countries around the world to discover what trends are shaping the year ahead.
Uncover critical insights to better optimise marketing investments
Connect to over 100 structured and unstructured data sources to get a 360 view of your brand, giving you the steps to stand out from your competitors.
- Leverage our Natural Language Understanding (NLU) engine, with 150+ industry-tuned topic models, to understand the complete brand experience
- Understand feedback in nuanced channels such as marketing, advertising, website appearance, and product availability to evaluate how each one affects the brand experience
- Get real-time reactions on how your campaigns are landing, and who they're landing with to fine-tune and drive better performance in seconds.
Make informed decisions based on data you can trust
Build a confident brand strategy with Qualtrics’ recommended methodology. With our sample planning & management tools you can have total confidence your brand strategy is on the right path. Backed by our recommended methodology, every step of the way.
- Access to 60+ panel partners globally, ensures maximum feasibility across specialised and hard-to-reach populations
- Blend panels with 2+ sources, customised to your needs to meet consistency in longitudinal studies
- Quality control provided by both technology and human review
Keep your brand’s reputation firing on all cylinders
Keep your brand’s reputation firing on all cylinders
The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organisation to make fast decisions and support the intuition that has underpinned our success to date, We can share insights across our ops, finance, culinary and tech teams to more deeply understand what people love about our food and ensure that our guest experience both in stores and over digital channels like our app and website meets and exceeds their expectations
Sr. Director Consumer Insights and Action
30%
increase in likelihood to recommend
Upgrade your programs with flexible, scalable plans
Upgrade your programs with flexible, scalable plans
Brand & Communication Research FAQs
What is the Qualtrics Brand and Communication Research solution?
Our Brand and Communication Research solution helps you take control of how your brand is perceived in the market. By gathering real-time insights across multiple channels, you'll understand exactly how customers view your brand and communications — so you can make strategic decisions that strengthen your market position.
What are the key features?
The solution puts powerful brand tracking capabilities at your fingertips through an intuitive platform. Track your brand across every channel while AI-powered sentiment analysis reveals how customers truly feel. Clear, actionable dashboards help spot trends and opportunities, while integrated data gives you the complete picture needed for confident decision-making. Everything works together seamlessly so you can focus on strengthening your brand's position in the market.
How does it help with market position analysis?
See exactly where you stand against competitors and identify specific opportunities to gain ground. The solution provides clear metrics to benchmark your performance and develop targeted strategies that improve your market position.
How can I evaluate campaign effectiveness?
You'll see which messages resonate most strongly with your audience, allowing you to optimise future campaigns for better results. Measure the real impact of your marketing campaigns by analysing customer feedback before and after launch.
How does it support crisis management?
When challenges arise, you'll have the insights needed to respond quickly and effectively. The solution pulls in data from multiple sources — including social media and search — giving you a complete picture of the situation.
How does it inform product development?
Transform customer feedback into better products by understanding exactly what features and benefits matter most to your audience. The Impact Simulator helps you model potential improvements, so you can focus investment where it delivers the greatest value. You'll also gain insights into purchase drivers and campaign effectiveness to align product development with market needs.
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