Skip to main content
Qualtrics Home page

2024 Research Trends Report

The year AI-fueled innovation takes research to new heights

2024

In recent years, businesses have had to adapt quickly to a changing landscape. Now that things have settled, forward-thinking companies are shifting their focus from crisis management to growth, as they use powerful insights provided by market research to drive the bottom line and build enduring brands.

Advances in artificial intelligence (AI) have dramatically expanded the speed, efficiency, and scale of research capabilities, giving businesses the data they need to make smarter, effective business decisions.

We spoke to more than 3,000 researchers in 14 countries around the world to discover what trends are shaping the year ahead.

Download Now

By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

In this report you’ll learn:



  • Key priorities for research leaders in 2024
  • How AI has become a positive tool for researchers
  • What businesses can do to combat the widening skills gap in market research
  • How this year’s trends differ across global regions

The world’s top brands trust Qualtrics to deliver breakthrough experiences