XM Knowledge Base
Brand Experience
From Initial Impact to Emotional Connection
The world’s most successful brands understand the power — and profit — that comes from people having an emotional connection with a brand. In this season of Qualtrics Master Sessions, we hear from global experts who have designed some of the most impactful experiences for some of the world’s best brands. Register today for this exclusive opportunity to learn from brand experience masters.
Brand Experience
From Initial Impact to Emotional Connection
Create experiences that make consumers fall in love with your brand
BONIN BOUGH
People Love Experiences, Not Ads
BONIN BOUGH
Consumers ignore advertising but crave experiences. If your brand hypes but doesn’t actually help, consumers will turn elsewhere. Fast. Bonin Bough, the brand mastermind behind Oreo, Cadbury, Pepsi and Gatorade, shares his inside story of how he cracked the code of channeling brand experience into blockbuster growth — and how you can too.
GREG DZURIK VP Marketing and Innovation Strategy / Yum Brands
Don't Just Be Disruptive, Be Distinctive
GREG DZURIK VP Marketing and Innovation Strategy / Yum Brands
While some brands set their sights on having disruptive products/services, communications, and experiences, many of these efforts often go to waste. Greg Dzurik from Collider / Yum! Brands (Taco Bell/KFC/Pizza Hut) will share why brands should focus their energy on being distinctive and how to measure your brand's distinctive assets.
KRISTIN LUCK Brand Advisor
The Marriage of Information and Inspiration
KRISTIN LUCK Brand Advisor
Data is boring. But it doesn’t have to be. Hear from growth strategy guru and futurist, Kristin Luck, on how to look at research through a lens of innovation and creativity so that you can deliver data that inspires.