Trusted by over 11,000 of the world’s leading brands
and 99 of the top 100 business schools
Expert-designed customer surveys on every channel.
Bring all customer feedback together across all channels into one customer-centric system of record.
Go beyond surveys with powerful AI automatically reviewing all phone calls, social media, third-party review sites and frontline employees.
Any channel, anytime, to anyone
With more distribution channels than anyone else, there’s no one Qualtrics can’t reach
- Email surveys
- SMS surveys
- Panel Management
- Mobile and website
- QR Codes®
- Market research surveys
- Receipt surveys
- Offline surveys
Customer surveys + customer feedback AI
Get a complete picture of your customer experience with powerful AI automatically reviewing all phone calls, social media, third-party review sites and frontline employees.
With XM directory, you can bring all your experience and operational data into one customer-centric system of record.
The most sophisticated survey software tool is also the easiest to use
Create and modify customer surveys in minutes with a drag-and-drop user interface, a library of 100+ question types, and pre-built survey templates designed by PhD survey scientists.
Start conversations with customers wherever they are – through apps, websites, email, SMS, chatbots and many more.
Embed customer survey feedback into employees’ daily routines using their existing tools and processes.
Customers rate Qualtrics #1 in customer survey software
For 100 years BMW focused on a great product. This program puts the focus on the customer experience.
Qualtrics has significantly improved our effectiveness and efficiency.”