Improve customer experience with the #1 customer survey software

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Trusted by over 11,000 of the world’s leading brands
and 99 of the top 100 business schools


Expert-designed customer surveys on every channel.

Bring all customer feedback together across all channels into one customer-centric system of record.

Go beyond surveys with powerful AI automatically reviewing all phone calls, social media, third-party review sites and frontline employees.

Get your personalised demo today!

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See why 11,000 customers trust Qualtrics with their customer surveys

Any channel, anytime, to anyone


With more distribution channels than anyone else, there’s no one Qualtrics can’t reach

  • Email surveys
  • SMS surveys
  • Panel Management
  • Mobile and website
  • Social
  • QR Codes®
  • Market research surveys
  • Receipt surveys
  • Offline surveys

Customer surveys + customer feedback AI


Get a complete picture of your customer experience with powerful AI automatically reviewing all phone calls, social media, third-party review sites and frontline employees.

With XM directory, you can bring all your experience and operational data into one customer-centric system of record.

However you work, it just works

Seamlessly integrate your closed-loop follow up system with the tools and processes you’re already using including Slack, Zendesk and many more.

The most sophisticated survey software tool is also the easiest to use


Create and modify customer surveys in minutes with a drag-and-drop user interface, a library of 100+ question types, and pre-built survey templates designed by PhD survey scientists.

Start conversations with customers wherever they are – through apps, websites, email, SMS, chatbots and many more.

Embed customer survey feedback into employees’ daily routines using their existing tools and processes.

Customers rate Qualtrics #1 in customer survey software

The crowd has spoken. Qualtrics is proud to be the XM pioneer and customer survey software category leader in the top right quadrant on the #1 independent software review site.

Read unbiased reviews from real customers and compare for yourself.

Read Qualtrics Customer Experience reviews on G2

For 100 years BMW focused on a great product. This program puts the focus on the customer experience.
Qualtrics has significantly improved our effectiveness and efficiency.”

The top rated digital customer experience (CX) software

The crowd has spoken. Qualtrics is proud to be the XM pioneer and digital CX category leader in the top right quadrant on the #1 independent software review site.

Read unbiased reviews from real customers and compare for yourself.

Read Qualtrics Customer Experience reviews on G2

Get started with Qualtrics today