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The Leading Customer Experience Platform

Qualtrics Customer Experience is the world’s most agile platform for customer experience improvement, making it easy for companies to monitor, respond, and improve every touchpoint along the customer journey.

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Trusted by over 13,000 of the world's leading brands and 99 of the top 100 business schools

Qualtrics Customer Experience helps organisations create conversations with customers and measure their experiences across all touch-points, prioritise and predict key experience drivers, and drive action throughout an organisation.

Measure & Baseline

Measure customer experience at every touchpoint along the customer journey and establish baselines to measure future performance.

Predict & prioritise

Predict and prioritise customer needs and trends, identify key engagement and experience drivers, and drive results with role-based dashboards and action plans.

Track & optimise

Track consumer behavior across diverse segments, benchmark your company versus competitors, conduct complex academic research, and do all of your ad and product testing at a fraction of the price you’d pay to outsource your research.

Advanced Capability Meets Incredible Simplicity

When you depend on external partners to manage your customer experience, not only does every change cost you time and money, but it also distances you from your customer. Qualtrics puts you back in the driver’s seat and provides the most powerful research platform to make improvements to your program in real time and at no additional cost.

The most sophisticated CX research platform on the planet


Create, test, and modify surveys instantly. No training or coding required.


Intuitive, drag and drop simplicity increases program adoption and buy-in.


Leverage 100+ question types, embedded data, advanced logic, quotas, email triggers, mobile compatibility, randomisation, and every advanced feature you need.

Qualtrics CustomerXM has a 633% ROI

Qualtrics commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realise by deploying its customer experience (CX) platform.

Read the full report here

For 100 years BMW focused on a great product. This program puts the focus on the customer experience.
Qualtrics has significantly improved our effectiveness and efficiency.”

The top rated customer experience (CX) software

The crowd has spoken. Qualtrics is proud to be the XM pioneer and digital CX category leader in the top right quadrant on the #1 independent software review site.

Read unbiased reviews from real customers and compare for yourself.

Read Qualtrics Customer Experience reviews on G2

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