Strategic Planning and Segmentation Research
Strategy and segmentation research encapsulates any type of research that precedes product and strategy development.Request Demo
Strategy and segmentation research help researchers understand the opportunities and threats that exist in the marketplace and identify which individuals fall within specific target markets. Additionally, this type of research uncovers the needs, wants, expectations and behaviours of targets at every stage of their experience with the organisation, brand, product or service. By identifying characteristics and behaviours of prime target markets, researchers and business leaders can determine which products and services to take to market.