Website Feedback Surveys
Website feedback surveys are any surveys presented to visitors on your website. These surveys help you build customer profiles, gauge the effects of new pages or experiences and improve website conversion.
These surveys can be delivered in numerous forms, including but not limited to:
- Clickable feedback links of all shapes and sizes
- Targeted visitor intercepts (think popovers or pop-unders)
- Surveys embedded directly into a page
Why conduct website feedback surveys?
When you engage your online visitors with website feedback surveys during important interaction periods, they're an endless source of highly actionable insights. That's because website feedback surveys go beyond the quantitative nature of web analytics by providing both a forum for suggestions and a channel for customer insight. You're also capturing insights in the moment that matters—as your real-life customers are engaging with your product, service, or solution.
Web analytics tools are good for providing the "what's" behind customer behaviour (e.g., traffic paths, time-on-page, product preferences, etc.,) but website feedback surveys provide the "whys" (e.g., through targeted surveys, open-text comment boxes, etc.) Collecting feedback via your website is one of the most effective and scalable ways to optimise your customer experience by connecting website visitors with business owners.
Best practices for using website feedback surveys
How Qualtrics makes website feedback surveys easy
Website feedback surveys can be one of the fastest and most effective ways to move the needle in your organisation. By opening up a direct feedback channel for your visitors, you can start incorporating customer feedback immediately and improve your relationship with customers.
Qualtrics is the world's leading enterprise survey technology provider. With Qualtrics Site Intercept, you can gather website visitor feedback with an easy-to-use, point-and-click platform. After placing one snippet of code on your website, you won’t need any more help from IT. You'll have the ability to make website changes on the fly, target specific visitors, and manage your feedback process from start to finish.