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Turn products
into obsessions

Bring your customers into product development. Seek out and solve broken product experiences - all with a system of action for everything from market assessment and concept testing, to pricing and packaging.

The System of Action that takes you from listening to breakthrough results

Real business value

Develop products your customers
will love

Accelerate your product development cycle with all your experience data on one platform. Spot gaps in the market and launch new products quickly with the power of ProductXM.

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Ultimate listening

Turn customer feedback into actionable data

Gather feedback from 27 channels and 125+ data sources to make every comment an opportunity to deliver a better product experience.

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Smart analysis

Analyse data at every step to launch
products with certainty

Take user feedback at every stage of the product lifecycle and make your next product launch a breakthrough success.

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Concept Testing

Validate your best product ideas with concept testing. Test every aspect of your product concept - from features to branding to messaging - to set your product up for success.

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Conjoint Analysis

Product optimisation - powered by conjoint analysis - automatically configures the product, package and price that will have the biggest impact on your business.

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Automated actions

Empower the right person to take action in real time

Make it easy for any part of your organisation to close product experience gaps. Collect and prioritise product feedback and route actions to the right teams.


Research services

Loved by analysts. Adored by customers.

Uncover deeper and more targeted data with Qualtrics Research Services and our network of partners. Trained research experts help unlock cost and time savings, while flexible service options let you choose how much - or how little - support you need.

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Loved by analysts. Adored by customers.

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XM Solutions

Ready-made projects. Every stage of
the product lifecycle

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Give everyone the tools they need to deliver superior products, with pre-built solutions for everything from concept testing to pricing studies.

Ready to take your product
experience to the next level?

What is Product Experience?

Developing products that people use, love and talk about is the culmination of product experience. That’s why companies have to nail their product development and lifecycle management—whether you’re building a product from scratch or improving an existing product, listening to customers can mean the difference between success and failure.

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