Concept Testing Program

The concept testing program allows you to test product concepts early on in their development to prioritize your research and development investments on the most promising products and services.

Concept testing is a valuable step to identify perceptions, wants and needs associated with a product or service. Create a concept database to easily compare which concepts are most likely to turn into breakthrough products.

Choose the right methodology

Choose either monadic (one concept test) or sequential monadic (multiple concept tests) methodologies. Leverage a pre-built, expert-designed survey to help you get the right insights.

Understand purchase intent

Understand which concept your target audience will be most likely to purchase.

Build your own concept testing library

Automatically view all of your concepts via a pre-built dashboard to understand how new concept tests compare and identify which concepts are likely to perform well in the market.

What You Get

Expert-built Surveys

An expert-built concept test survey template preloaded with the right questions to help you save time and get results faster.

• Ph.D. designed methodology
• Prebuilt logic and survey structure
• Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For concept testing, the number of respondents is typically based on the approach and number of concepts.

We make it easy to get responses:

• Upload your own contacts
• Purchase respondents directly in Qualtrics

Prebuilt Dashboard

Get instant analysis of your data. Pre-built dashboards help you spend less time analyzing data, and more time delivering results.

• Instant analysis of your data
• Easy to understand results
• Expert designed charts and graphs
• Dashboard format for easy sharing and comparison