Sarah Fisher
Author Bio
Sarah Fisher is a writer and content strategist based in the UK. She writes for Qualtrics on topics like technology, marketing, research and analytics, people management, product development and branding. She enjoys working with subject matter experts and finding new angles and compelling stories hidden in data. Sarah has a special interest in UX and UX writing.
Attributed articles
Article
Concept testing: Definition, methodology & examples
Article
How to create a survey using our free tool
Article
Calculating the cost of employee turnover
Article
How to write great survey questions (with examples)
Article
Sample size calculator
Article
Human experience – what is it and why does it matter?
Article
7 ways to build a customer-centric culture
Article
The 8 types of market research
Article