Make every
impression count
Track brand health, validate campaign effectiveness, and sharpen messaging through creative testing.
The world's
best brands
choose
Qualtrics
Todays reality
Campaigns must perform
Every brand touchpoint needs to convert immediately — but consumer attention spans are shrinking.
Marketing budgets are tight
Brand investments require instant ROI proof but quality insights take time and money.
Competition is fierce
Brands must stay relevant — but predicting what resonates gets harder every day.
With Qualtrics
Brand & Communication Research
you can
- Track brand health continuously - Monitor brand perception, awareness, and competitive positioning across markets using AI-powered insights and global panels
- Validate creative concepts instantly - Test ads, messages, and campaigns with synthetic and human panels to ensure brand resonance before launch
- Optimize marketing ROI with precision - Test messaging variations and campaign elements to maximize impact while minimizing spend through predictable research costs
Track brand performance with real-time insights
Monitor brand perception continuously across touchpoints and channels. Get instant alerts when sentiment shifts, track competitive positioning, and identify reputation risks before they impact performance. AI-powered analysis surfaces actionable insights from social media, reviews, and feedback.
Test ads and messaging before launch decisions
Validate creative concepts with target audiences before investing in production and media spend. Test multiple ad variations, messaging approaches, and campaign elements to identify what resonates most. Get consumer feedback on emotional impact, brand fit, and purchase intent to optimize creatively.
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5 ways to modernize your research with AI
Researchers can leverage advanced AI tools like never before. With the right technology in your toolkit, you can streamline and scale your research and get from data to actionable insights in no time.
Get quality insights from any audience, anytime
Access the right participants through 75+ global panel partners or AI-powered synthetic responses. Blend multiple sources for consistency, maintain quality through automated review, and choose synthetic for instant validation or human panels for deeper insights. All within predictable budgets.
Automate research workflows with AI agents
Transform manual research processes into continuous, AI-powered systems. Research agents automatically surface trends, design studies, recruit participants, and generate stakeholder-ready reports. Get insights faster than competitors while reducing manual work and accelerating decisions.
It's all in the why…
It's all in the why…
The true value of synthetic data isn’t just in replicating what we’re already doing with human panels. It’s about going deeper, because we have a lot of new opportunities here.
Senior Researcher
+ data
Synthetic's prediction of AI use in travel planning reveals more accuracy relative to operational data
Upgrade your programs with flexible, scalable plans
Upgrade your programs with flexible, scalable plans
Brand & Communication Research FAQs
What is the Qualtrics Brand and Communication Research solution?
Our Brand and Communication Research solution helps you track brand performance, test creative concepts, and access flexible research panels to make confident marketing decisions. Get real-time insights into brand health, validate campaigns before launch, and choose between synthetic and human panels based on your timeline and budget needs.
What are the key features?
Track brand health continuously across all touchpoints with AI-powered sentiment analysis and competitive monitoring. Test creative concepts instantly using synthetic panels or human feedback. Access 60+ global panel partners or AI-powered synthetic respondents. Get stakeholder-ready insights with automated analysis and highlight reels that turn data into compelling stories.
How does it help with competitive analysis?
Monitor competitor brand performance and market positioning to identify opportunities and threats. Track competitive campaigns, messaging strategies, and customer perception shifts. Benchmark your brand against key competitors across awareness, preference, and loyalty metrics in real-time.
How can I test creative concepts effectively?
Validate creative concepts with target audiences before investing in production and media spend. Test multiple ad variations, messaging approaches, and campaign elements to identify what resonates most. Get consumer feedback on emotional impact, brand fit, and purchase intent to optimize creative performance.
What panel options are available?
Choose from 60+ global panel partners for human insights or AI-powered synthetic responses for instant feedback. Blend multiple sources for consistency, maintain quality through automated review, and select synthetic for speed or human panels for deeper insights - all within predictable budgets.
How does AI automation work? (Coming Soon)
Our upcoming Research Agent will transform manual research processes into continuous, AI-powered systems. Research agents will automatically surface trends, design studies, recruit participants, and generate stakeholder-ready reports. This gives you insights faster than competitors while reducing manual work and accelerating decisions.
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