Skip to main content

Platform > Social Connect > Social Listening

Social Listening Tool

Good things come to those who listen

Brands who ignore their digital presence do so at their own peril. More and more customers across age groups are flocking to digital channels to interact with companies. With Qualtrics, businesses can leverage the wisdom of the crowd to achieve greater sales success, stronger brand reputation, and inform strategy decisions with deep listening across ALL of your social channels.

Computer showing sources of reviews and mentions

Be a social media master

Comprehensive social listening in a single platform

Go from monitoring separate digital channels to listening to all of your customers on Facebook, Twitter, Instagram, SMS, Email, reviews sites, and more, all within one platform.

Surface the insights
that matter most

Discover brand influencers, optimal times for social engagement, and what consumers are saying about your brands on social media with dashboards specially created to meet your social listening needs.

Influence brand strategy with the voice of your customers

Use insights from social media analysis done in Qualtrics to understand how to best reach your customers online. Move confidently on strategy your customers will love by using customer interactions to support its success.

Many different messages showing a variety of company feedback from many channels

Listen everywhere your customers are

Qualtrics lets you listen across dozens of social media, review, and forum channels – as well as private messages – to gain a holistic view of your brands and customers. Analyze, visualize, and democratize your social media analytics across the channels your organization cares about most.

Gain a competitive edge

Close gaps and identify where you can overtake your competitors with benchmarking and customized dashboards. Uncover how you stack up to your competitors on social media engagement, mentions, hashtags, and post volume.

Chart showing post engagement per day
Many notifications and discussions visible on phone about a brand

Become the talk of the town (in a good way)

Transform your brand by tracking metrics around brand awareness, including mentions, post volumes, influencers, engagement on social media sites over time. Perform sentiment analysis on your social media posts by default and access further natural language understanding enrichments like emotion analysis and effort scoring.

Expand your insights with XM Discover

Augment your social analytics by feeding your social data into XM Discover for more in-depth insights into competitors, brand awareness, and so much more.

  • Seamless integration with XM Discover gives your business the power of omnichannel analytics on all data.
  • Enhance the power of social insights with natural language understanding enrichments including emotional intensity, empathy detection, Intelligent Scoring, and industry-specific sentiment and effort detection.
Charts showing how topics and effort have changed on a weekly basis for customers

Trusted by the world’s biggest brands
to enable world-class listening

Logos of JDE, 4Ocean, Vera Bradley, Kitchen Aid, Electrolux, Whirlpool

There's a smarter way to listen