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On Demand

Customer Experience Management to optimise the B2B Sales Strategy

Especially in times of crisis, with constantly increasing cost pressure, the importance of a clear return on investment of sales supporting investments is more important than ever. In this on demand webinar, we will present B2B sales research results and best B2B practices from Professor Wieseke and a case study from Viessmann Group a german heating and refrigeration systems manufacturer.

Our Topics

  • Introduction to the topic "Experience Management as the foundation of a B2B strategy
  • Keynote by Prof. Dr. Jan Wieseke on "B2B Sales-Profit-Chain-Analysis"
  • Annkatrin Baars from Viessmann Group: Experience Management at the interface of Customer Insights & Sales

With Prof. Dr. Jan Wieseke and Annkatrin Baars we have two exciting guests. Download the link to the recording now!

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Picture of Martin Meyer-Gossner

Martin Meyer-Gossner

Solution Strategy Lead DACH, Qualtrics

Martin Meyer-Gossner is Solution Strategy Lead for the DACH region at Qualtrics. In his role, he supports customers in the strategic conception and development of their experience strategy across all customer touchpoints. He benefits from his many years as a strategic business consultant, thought leader, speaker and moderator of leading events.

Picture of Prof. Dr. Jan Wieseke

Prof. Dr. Jan Wieseke

Chair at the Sales Management Department of the Ruhr University in Bochum

Jan Wieseke is one of the top four sales researchers worldwide. Jan Wieseke holds the chair at the Sales Management Department of the Ruhr University Bochum and is a visiting professor at ESMT Berlin and Loughborough University (UK). He received the nationwide "Professor of the Year" award for the practical relevance of his teaching.

Picture of Annkatrin Baars

Annkatrin Baars

Customer Experience Lead, Viessmann Group

Annkatrin Baars has built up over 20 years of expertise in the B2B environment. She is currently Brand and Experience Management Lead at Viessmann Group and will give interesting insights into her daily work in building an experience management strategy at Viessmann Group.

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