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Customer und Employee Experience User Group

How Marley Spoon is increasing Market share by using Customer and Employee Experience

7 December 2023 / 11:00 – 11:50 Uhr Berlin Time

Welcome to our User Group! We created this forum to provide you with a platform for peer-to-peer exchange. Hear from our customers about their goals of their CX& EX Programs, how they have set up the programs, how they manage challenges and which best practices they have established. This is our first combined session for Customer and Employee Experience users, as our speaker is using both solutions.

Our guest speaker for this session is Katalin Fritz, Chief Customer- and People Officer at Marley Spoon. Katalin is running the Customer and Employee Experience Programs,

with challenges like:

  • Operating in a market with very volatile consumer demands
  • Different regions with different buying preferences
  • Highly competitive market

  • and wins like:
  • Reduced customer churn
  • Increased average customer basket
  • Accelerated change with EX Pulse and EX lifecycle

  • Marley Spoon provides subscription-based weekly meal kit services in the United States, Europe and Australia. Marley Spoon is a global direct-to consumer brand company, founded in 2014.

    Join this interactive session with Katalin. We are looking forward to seeing you!

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    Picture of Katalin Fritz

    Katalin Fritz

    Chief Customer- and People Officer at Marley Spoon |
    Advisory Board Member of CCW

    Katalin joined Marley Spoon in 2016 as Chief Customer and People Officer. She is accountable to provide stakeholders with actionable insights to improve customer and team experience and retention, helping to navigate change, reimagine the business and generating value. Katalin is also responsible for frontline customer -and people operations and is MD of the global services center in Lisbon, Portugal. Prior to Marley Spoon Katalin was Head of Customer Service Quality Assurance at Amazon, Head of EMEA Commercial Database and Sales Support at Avis Budget Group and Operations Director at TLC Marketing.

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