Skip to main content

MARKET RESEARCH REPORT

2022 Market Research Global Trends

2022

Staying one step ahead of your competitors means keeping a finger on the pulse — and in 2022, insights are more valuable than ever. In this era of uncertainty, market research is what’s helping leading brands and businesses to chart a course, identify opportunities and then act on these key insights.

Now, in our second annual study into the state of market research, we dive deeper than ever before to uncover how organizations are approaching market research — from the technologies they’re investing in and the strategies deployed, to how they’re utilizing insights and thinking about the future.

Download Now

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

In this report you’ll learn:



  • How to turn uncertainty into certainty and develop robust market research strategies
  • Best practice on how to improve your market research insights
  • The way forward — and how to go from insights to action

13,000+ brands and the top 100 business schools have switched to Qualtrics