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24 essential books for researchers in 2024

Our 2024 Research Trends Report revealed an expanding skills gap as researchers struggle to keep pace with rapid advances in new and developing technologies like AI. But never fear, now is the perfect time to uplevel your research game and take advantage of the wealth of expertise in our 2024 Strategic Research Reading List.

From the lastest thought leadership to seminal classics, these books are sure to teach, inspire, and engage.


In this reading list you'll find:

  • 24 of the best market research, branding, and analytics books
  • The latest thinking on artificial intelligence
  • Inspiration for your research program in 2024 and beyond

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