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Customer Experience ebook

Best practices for B2B
account management

A well-developed business-to-business (B2B) Customer Experience program is a top priority for most companies. Linked to increased revenue and reduced churn, the opportunities for businesses are huge. Yet many struggle to overcome the common challenges that can get in the way of creating a successful program.

Check out our best practices for B2B customer experience, and see how you can use it to improve your account management and increase customer loyalty.

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What you'll learn in this eBook


  • How to use customer experience to inform your account management strategy
  • The value of a B2B CX program and how to conquer common challenges
  • How to increase your win rate and reduce churn

The world’s top brands trust Qualtrics to deliver breakthrough experiences