Market Research report

Market research in 2020: The year
that changed everything

Look back at 2020 to see how COVID-19 accelerated digital transformation in market research, as organizations across the globe scrambled to respond to the pandemic.

From the initial shock, to making sense of it, and finally responding – this report explores how the lessons learned in 2020 can help you redefine the role of market research in your organization.

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In this report you'll learn:



  • How the events of 2020 accelerated the pace of digital transformation in market research.
  • How modern market research technology-enabled organizations to pivot quickly in the face of COVID-19.
  • How market researchers can play a pivotal role as organizations look to bounce back better.

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