XM Knowledge Base
MARKET RESEARCH EBOOK
Determining Sample Size
A simple equation in this ebook will help you put the migraine pills away and sample confidently. You will walk through an easy-to-follow sequence of determining an accurate sample size to ensure you get the right size sample for your research.
How many responses do you really need? This simple question is a never-ending quandary for researchers.
A larger sample can yield more accurate results — but excessive responses can be pricey. Consequential research requires an understanding of the statistics that drive sample size decisions.
What you will learn from this eBook
- Population Size
- Margin of Error (Confidence Interval)
- Confidence Level
- Standard of Deviation