What you will learn from this eBook
- How to Ensure the Right Panel Size
- Profiling Questions
- Contact Frequency
- Key Indicators of a Healthy Panel
- Rewards and Incentives
Research panels have gained in popularity over the past decade because they provide an organization with a pre-qualified and willing group of respondents to participate in surveys on an as needed basis. A well-managed research panel allows the organization to quickly and easily get answers to key questions at a fraction of the cost of other research methods.
Now, more than ever, we need data fast. We also need data that is accurate. And we need data from the right people.