Pricing is the single most important factor of your organization’s profitability, according to Bain. Finding the optimal price point means you can capitalize on your product investment. Pricing research takes the guesswork out of your product launch.
What you will learn from this eBook
WHY THE RIGHT PRICE IS CRITICAL
Companies who get pricing right enjoy higher profits and market share, while companies who get pricing wrong can leave thousands, or even millions of dollars on the table.
COMMON PRICING RESEARCH METHODOLOGIES
Learn when to use the three most common pricing methods – the Van Westendorp Price Sensitivity Meter, Gabor-Granger methodology, and conjoint analysis.
HOW TO DEVELOP PRICING RESEARCH
Learn the basics to get started with each of the three pricing research types, including which questions to ask and how to interpret your results.
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