Skip to main content
Qualtrics Home page

PRODUCT EXPERIENCE EBOOK

How to Price Products for Maximum Profitability

Pricing is the single most important factor of your organization’s profitability, according to Bain. Finding the optimal price point means you can capitalize on your product investment. Pricing research takes the guesswork out of your product launch.

Download Now

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

What you will learn from this eBook


  • WHY THE RIGHT PRICE IS CRITICAL
    Companies who get pricing right enjoy higher profits and market share, while companies who get pricing wrong can leave thousands, or even millions of dollars on the table.
  • COMMON PRICING RESEARCH METHODOLOGIES
    Learn when to use the three most common pricing methods – the Van Westendorp Price Sensitivity Meter, Gabor-Granger methodology, and conjoint analysis.
  • HOW TO DEVELOP PRICING RESEARCH
    Learn the basics to get started with each of the three pricing research types, including which questions to ask and how to interpret your results.

The world’s top brands trust Qualtrics to deliver breakthrough experiences