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ROI of customer experience in 2024

Year after year, our research reaffirms that consumer satisfaction impacts key loyalty behaviors. But our latest study, based on responses from more than 28,000 consumers, shows that these behaviors can vary by industry and country – underlining the importance of really knowing your customers.

Our team of researchers has taken a deep dive into the data, and identified the key insights – and guidance – CX leaders need to know to take action.

In this guide,
you'll learn

  • 5 key ways consumer satisfaction impacts loyalty in 2024
  • The variables that influence how much consumers trust, recommend, and buy more – even after a 5-star experience
  • Expert advice for applying this year’s findings to drive loyalty and growth

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