Skip to main content
Qualtrics Home page

Brand Experience Study

The State of Brand Experience Management

New Forrester consulting study commissioned by Qualtrics

Today’s consumers have more buying options than ever before and are evaluating purchasing decisions with high expectations. As consumers look for the ideal combination of price, convenience and emotional experience, brands must move beyond traditional marketing efforts towards brand experience (BX) management in order to thrive.

This commissioned study conducted by Forrester Consulting on behalf of Qualtrics evaluates how BX leaders can unleash their brands to drive millions in additional revenue, increased lead gen, shareholder growth, and customer satisfaction.

Download Now

By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Step /2

In this study you’ll learn:


  • Ways BX management is helping firms overcome critical challenges
  • How leaders are using BX management to generate $180M in additional revenue
  • Key recommendations for leveling up your BX management strategy

The world’s top brands trust Qualtrics to deliver breakthrough experiences