Edge Audiences uses advanced AI to simulate consumer behavior, preferences, and decision-making. By combining publicly available data, Qualtrics’ vast repository of unique human experience data, and predictive analytics, Edge generates synthetic responses tailored to specific demographics and customer profiles in a matter of minutes in order to test designs, target hard-to-reach audiences, protect company IP, or identify a winning concept.

Edge Instant Insights provides decision intelligence on day one for your business and your top competitors. By tracking consumer behaviors, attitudes, transactions and engagement, you can identify where to focus efforts to delight customers and drive growth. Leveraging AI, ask Edge anything about you and your competitors’ brand performance, satisfaction with key touchpoints, trending search terms, fluctuations in digital and in-person visitation, or movement in purchase patterns.

Edge Services supports thousands of brands globally in their quest for uncovering insights. Conduct custom research on your key audiences, competition, or products and services. Our team of global research and technology experts generate tactical and strategic insights to support a range of clients’ business challenges including research design, data collection, and reporting guidance.