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From data to decisions: The power of AI in market research

It can be difficult to keep up with the pace of new AI innovations. That’s why we’ve created this quick guide to the three key AI applications—generative, predictive, and suggestive—including several examples of market research-related use cases for each.

In this ebook, you'll learn

  • How generative, predictive, and suggestive AI can add value for researchers
  • The ways AI can improve various common use cases in market research
  • The importance of weighing the pros and cons of AI for your specific programs

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