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Understanding AI: Your real-world CX playbook

AI is everywhere, but what is the best way to use it to drive business impact? This new guide will cover the four simple steps CX professionals should take to best implement AI to make customer experiences more human.


In this ebook,
you'll learn

  • The differences between key AI jargon like generative AI, machine learning, natural language processing and more
  • How to determine which AI tools will fit the needs of your organisation
  • The best ways to position AI to deliver business value, from how to make money to how to manage change

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