Improve your product ROI with Qualtrics
Tailoring products and marketing to your customers is a powerful way to grow your brand and your profits. With market segmentation software from Qualtrics, you’ll know exactly what works for every customer segment, no matter how complex.
The world’s best brands use Qualtrics
to design breakthrough experiences
Price products for maximum profitability
Single platform for pricing research
Consolidate all of your pricing research on a single platform. Run data-driven pricing studies, powerful conjoint optimization projects, and compare price ranges from different studies to launch your product with the optimal price.
Powerful survey design
Qualtrics makes it easy to program sophisticated studies like Gabor-Granger or conjoint analysis. You can visualize key results like demand curves or price elasticity for optimum pricing.
Complex conjoint studies made simple
Conjoint analysis used to require a specialized degree, but no longer. With a few clicks, Qualtrics XM Solutions helps you find the product features your respondents will love, set the optimal price point, and know which tradeoffs are your best bets.
Best-in-class analysis and reporting for market and brand research
Tailoring products and marketing to your customers is a powerful way to grow your brand and your profits. With market segmentation software from Qualtrics, you’ll know exactly what works (and what doesn’t) for every customer segment, no matter how complex.
- Drive demand with products and services tailored to specific customer segments
- Improve your marketing campaigns by targeting the right customers with the right messages
- Grow your revenue and profitability with a detailed understanding of how much customers are willing to pay
See how our pricing research solution works
Capture more profits from your product investment
Streamlined Van Westendorp pricing studies
Use Qualtrics to effortlessly generate your volume maximizing price ranges leveraging the Van Westendorp Price Sensitivity Meter
Powerful Gabor Granger pricing studies
Gabor Granger studies can be complex to program. Leverage Qualtrics’ powerful capabilities and advanced logic to measure price elasticity. Learn your market’s price tolerances and generate demand and revenue curves to find the revenue-maximizing price.
Complex conjoint price-optimization studies with a few clicks
Traditional conjoint analysis required sophisticated statistical chops and survey expertise. Those days are in the past. With just a few clicks, compare product features or services to understand what matters the most to your customers.
Loved by analysts. Adored by customers.
Qualtrics has been named a leader by Gartner. And our customers are pretty happy too…
