The Ultimate Market Research Tool
Sophisticated research made simple
Trusted by over 18,000 of the world’s leading brands
and 99 of the top 100 business schools
Qualtrics is the most trusted enterprise market research platform in the world. See for yourself why over 3,000 employees, 11,000 clients, and millions of users love Qualtrics.
PRODUCT EXPERIENCE RESEARCH
Product satisfaction and usage, naming and concept testing, pricing research, feature and product prioritisation, user experience, and more.
BRAND EXPERIENCE RESEARCH
Positioning, concept testing, brand equity research, perception and awareness, shopper research, brand health, advertising and message testing, and brand tracking.
CUSTOMER EXPERIENCE RESEARCH
NPS, customer satisfaction and loyalty, digital feedback, voice-of-the-customer (VoC) programs, event feedback, customer service studies, and more.
Easiest to use survey platform
With Qualtrics CoreXM, it’s a breeze to capture market research, analyse, and act on insights. Our collaboration features make it easy for you to build and share a survey with your peers. You are in control.
Best-in-class analysis and reporting for market research
Drive better decisions with real-time insights. Choose from over 30 different graph types, share real-time web reports, or export to Word, PowerPoint, or PDF to create a professional presentation in minutes.
Here’s what others are saying about Qualtrics…
“Qualtrics Insight Program is easy to use, offers great quick metrics and visual tools, and it’s easy to add photos to surveys.”
SHANA HOCH
Director, Marketing & Customer Experience Sprague Operating Resources LLC
“This is a fantastic survey platform. The people working for Qualtrics are very polite and their expertise is superb.”
HENRY SILVERT PH.D.
Survey Associate / Statistician
The Conference Board
“Our strategy is driven by data and one important source is customer insights. Qualtrics makes it quick and affordable to gather these insights”
DANIEL FOSTER
Snagit Strategy Lead
TechSmith Corporation