Understand your target audience better than ever before with Qualtrics market segmentation software
- Drive demand with products and services tailored to specific customer segments
- Improve your marketing campaigns by targeting the right customers with the right messages in the right moments
- Grow your revenue and profitability with a detailed understanding of how much customers are willing to pay
Trusted by over 11,000 of the world’s leading brands
and 99 of the top 100 business schools
Product and customer segmentation simplified
All your segmentation tools in one place
Build your study. Create your target groups. Analyse the results. With Qualtrics, all your customer segmentation is done on a single platform, giving you instant access to the data and insights you need.
The right channel for each segment
Get answers quickly on whatever channel your customers prefer from email, mobile, website intercepts, kiosks, and more.
Spot new opportunities in untapped segments
Find new and untapped customer segments automatically with advanced analytics that apply machine learning and AI to spot gaps. You’ll see instantly which groups of customers are most valuable, as well as a breakdown of how you can win them over.
Complex segmentation studies made simple
Go from project kickoff to the field in no time with our intuitive survey builder. Even the most advanced studies only take just minutes to build. And if you need to make changes, there’s no coding or expensive change requests required — just log in and update your question set.
Now everyone’s a stats genius
You don’t need an in-house stats guru to interpret your data. With cluster analysis built into our platform, your customer segments are generated automatically. Explore up to 20 attributes simultaneously, see which ones align with each segment, and share your insights with others instantly.
Insights from every segment
Get fast, high-quality responses to help build your customer segments. Simply put together your wish list of customer attributes and we’ll do the rest. Go as broad or granular as you want — from the general population down to high-income, retired car enthusiasts. We can find any respondents you need.
The Qualtrics link back to design and development allows us to create breakthrough products
Qualtrics is the difference between success and failure. It’s just that simple
The top rated digital experience management software
The crowd has spoken. Qualtrics is proud to be the XM pioneer and category leader in the top right quadrant on the #1 independent software review site.
Read unbiased reviews from real customers and compare for yourself.
